The rules of the game have fundamentally changed.

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For 40 years, we've prospered amid falling interest rates and frequent refinancing. As an industry, we've struggled with losses and uncertainty for the last two years - signaling a shift in dynamics.

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​Adversity often sows the seeds of opportunity, challenging us to think beyond the status quo. By embracing challenges, we can uncover new paths to success and growth.

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Read how Rich Weidel, Princeton Mortgage's CEO, challenges conventional wisdom and provides mortgage loan originators with a different way of thinking and winning in this market. As a result, Princeton Power Producers obtain interest rates 0.5% to 0.75% lower than the average branch pricing, translating into higher pull-through and more funded volume.